Virgin Plus

Virgin Plus
FormerlyVirgin Mobile Canada (2005–2021)
Company typeSubsidiary
IndustryMobile virtual network operator
FoundedMarch 1, 2005; 19 years ago (2005-03-01)
Headquarters
Toronto, Ontario, Canada
Area served
Canada
Key people
  • Floyd Rocha (MD)
Products
  • Smartphones
  • Wireless Plans
  • Home Broadband Internet
  • Member Benefits Program
ParentBell Canada
Websitevirginplus.ca
Virgin Plus kiosk at Toronto Eaton Centre
Virgin Mobile at First Markham Place

Virgin Plus is a Canadian provider of postpaid and prepaid wireless voice, text and data communications services throughout Canada. They also offer home Internet and TV services in select areas of Ontario and Quebec. Launched as Virgin Mobile Canada on March 1, 2005, as a joint venture between Virgin Group and BCE Inc., BCE took sole ownership on July 1, 2009, when it closed a deal to purchase the stake it did not already own.[1][2] Virgin Plus calls its customers 'Members' and offers a Member Benefits program,[3] which provides its customers with special offers, discounts, and VIP experiences.[4]

  1. ^ "Bell acquires all of Virgin Mobile Canada". CBC News. 2009-05-07.
  2. ^ "Bell Mobility acquires full ownership of Virgin Mobile Canada". Bell Canada Enterprises. 2009-05-07. Archived from the original on 2011-10-02. Retrieved 2011-09-30.
  3. ^ Tong, Arianne (2014-05-21). "Strategy Online".
  4. ^ Tong, Arianne. "Member Benefits program".