Virginia Is for Lovers

The "Virginia is for Lovers" logo

"Virginia is for Lovers" is the tourism and travel slogan of the U.S. commonwealth of Virginia. Used since 1969,[1] it has become a well-recognized and often imitated part of American jargon. In 2012, Advertising Age magazine called "Virginia is for Lovers" "one of the most iconic ad campaigns in the past 50 years."[2]

Virginia's 2014 and current license plate
Virginia's 2015 and current Welcome Sign
  1. ^ "Virginia is for Lovers – Virginia Is For Lovers". Virginia.org. Retrieved November 18, 2015.
  2. ^ Parekh, Rupal (October 2, 2012). "Martin Agency Founder Dave Martin Passes Away at 82, Created 'Virginia Is for Lovers'". Advertising Age. Retrieved October 16, 2012.