 | This article needs to be updated. (February 2024) |
A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of human "influencers". Most virtual influencers are designed using computer graphics and motion capture technology to resemble real people in realistic situations.[1][2][3][4][5][6] Common derivatives of virtual influencers include VTubers, which broadly refer to online entertainers and YouTubers who represent themselves using virtual avatars instead of their physical selves.
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- ^ "The Rise of the Virtual Being". Wired. ISSN 1059-1028. Retrieved 13 January 2021.
- ^ "Fixing Social Media – MAS S.67 // Spring 2020". Retrieved 13 January 2021.
- ^ "I Am a Model and I Know That Artificial Intelligence Will Eventually Take My Job". Vogue. 21 July 2020.