VisitDenmark

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VisitDenmark is the Official Tourism Organisation of Denmark.

The organisation is marketing Denmark as a tourist destination abroad, with a view to attracting more holiday visitors and conference delegates, who can generate increased revenue for the tourism industry. The marketing activities are carried out in close cooperation with the tourism industry and other integral players, for example through partnerships.

VisitDenmark is headed by a board, appointed by the Danish Minister of Business and Growth. The budget is 113 mio. kr. (€15 million.) 50/50 co-finansing from partners.^[1]

VisitDenmark’s headquarters is in Copenhagen. Market offices in Norway, Sweden, Germany, United Kingdom, the Netherlands, Italy, the United States and China.^[2]