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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.[1][2]
Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest.[2]
- ^ "The Importance of Visual Merchandising to Brands". Small Business - Chron.com. Retrieved 2020-07-07.
- ^ a b Pegler, Martin M. (2012). Visual merchandising and display (6th ed.). New York: Fairchild Books. ISBN 978-1-60901-084-3. OCLC 747685738.