Visual research

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Visual research is a qualitative research methodology that relies on artistic mediums to produce and represent knowledge. These artistic mediums include film, photography, drawings, paintings, and sculptures. The artistic mediums provide a rich source of information that has the ability to capture reality. They also reveal information about what the medium captures, but the artist or the creator behind the medium. Using photography as an example, the photographs taken illustrate reality and give information about the photographer through the angle, the focus of the image, and the moment in which the picture was taken. Nevertheless, some argue that visual research is not comparable to traditional methodology.