Vitamin Cottage Natural Grocers

Natural Grocers by Vitamin Cottage
FormerlyVitamin Cottage Natural Grocers
Company typePublic
NYSE: NGVC
Russell 2000 Index component
Industry
Founded
  • 1955; 69 years ago (1955)
Founders
HeadquartersLakewood, Colorado, U.S.
Areas served
United States
Websitenaturalgrocers.com

Natural Grocers by Vitamin Cottage, Inc. (formally called Vitamin Cottage Natural Food Markets and commonly referred to as Vitamin Cottage or Natural Grocers) is a Colorado-based health food chain.

The business was founded in 1955 as a door-to-door sales operation by Margaret and Philip Isely. They opened the first Vitamin Cottage store in Lakewood, Colorado, in 1963. After Margaret Isely's death in 1997, the Iselys' children took over the business the following year. Beginning in 2008, the company name was phased to Natural Grocers by Vitamin Cottage to emphasize that groceries, rather than nutritional supplements, formed a majority of its sales.[1] The company made its initial public offering on the New York Stock Exchange in July 2012, raising $107 million.[2]

Its products include vitamins, dietary supplements, natural and organic food, organic produce and natural body care products.[3][4] The company has a manifesto entitled "What We Won't Sell and Why", which includes artificial colors and flavors, artificial preservatives, irradiated food and meat raised using artificial hormones and antibiotics, among others.[5][6]

In 2018, the company operated around 162 retail grocery stores in around 20 states, mainly west of the Mississippi River (except California),[7] and had approximately 3,000 employees.[8]

  1. ^ Joyzelle Davis (March 14, 2008). "Vitamin Cottage stressing food in chain's new name". Rocky Mountain News – via NewsBank.
  2. ^ Michelle Zayed (July 25, 2012). "Natural Grocers by Vitamin Cottage filed a successful public offering". Denver Post. Retrieved 2018-01-23.
  3. ^ "Coconut milk? Almond? Soy? How alternatives stack up". USA Today. Feb 22, 2015. Retrieved 2019-09-29.
  4. ^ "Natural Grocers stores planned in Denver area". USA Today. May 27, 2015. Retrieved 2019-09-29.
  5. ^ Tom Lotshaw (April 21, 2013). "Natural Grocers to open". Daily Inter Lake. Kalispell, MT. Retrieved 2018-01-23.
  6. ^ "What We Won't Sell and Why". Vitamin Cottage Natural Grocers. Retrieved 2018-01-23.
  7. ^ "An Upscale Bounty, and a Thankful Shopper". USA Today. November 22, 2013. Retrieved 2019-09-29.
  8. ^ Davis, Joyzelle (2008-03-14). "Vitamin Cottage stressing food in new name". Rocky Mountain News. Retrieved 2008-07-02.