Vkusno i tochka

Vkusno i Tochka
Native name
Вкусно — и точка
Company typePrivate
IndustryRestaurant
GenreFast food
PredecessorMcDonald's Russia
(1990–2022)
Founded31 January 1990; 34 years ago (1990-01-31) in Moscow, Soviet Union (as McDonald's)
12 June 2022; 2 years ago (2022-06-12) in Moscow (as Vkusno i tochka)
FounderAlexander Govor
Headquarters26 Valovaya Street, ,
Russia
Number of locations
885[1][2]
Area served
Russia
Belarus (as Mak.by)
Kazakhstan (as I'm)
Key people
Oleg Paroyev (CEO)
ServicesMaster franchise
OwnerAlexander Govor
SubsidiariesKSB Victory Restaurants (in Belarus)
Food Solutions KZ (in Kazakhstan)
Websitevkusnoitochka.ru

Vkusno i Tochka (Russian: Вкусно – и точка, IPA: [ˈfkusnə ɪ ˈtotɕkə], lit. 'Tasty, period')[3][4][5][6][a] is a Russian fast food chain based mostly in former McDonald's restaurants, with a menu that largely consists of rebranded McDonald's items. McDonald's closed their Russian stores in response to the Russian invasion of Ukraine; Vkusno i Tochka restaurants mostly occupy former McDonald's restaurants that were sold to business magnate and entrepreneur Alexander Govor, who was a company licensee in Siberia.[7][8][9][10][11]

The first restaurants in Russia were opened on 12 June 2022.[12]

  1. ^ "Фастфуд раскрутил чек". Коммерсантъ (in Russian). 19 April 2024. Retrieved 19 April 2024.
  2. ^ "Мы на карте". Vkusno i tochka. 9 July 2022. Retrieved 19 April 2024.
  3. ^ "Vkusno i tochka: McDonald's restaurants reopen in Russia under new name". Reuters. 12 June 2022. Archived from the original on 12 June 2022. Retrieved 12 June 2022.
  4. ^ Roth, Andrew (12 June 2022). "McDonald's restaurants in Russia reopen under new brand". The Guardian. Archived from the original on 12 June 2022. Retrieved 13 June 2022.
  5. ^ "Russia's McDonald's successor, Tasty-period, opens in Moscow". Associated Press. 13 June 2022. Archived from the original on 13 June 2022. Retrieved 13 June 2022.
  6. ^ "Photos: 'Tasty-period' – Russian McDonald's reopens in Moscow". www.aljazeera.com. Archived from the original on 13 June 2022. Retrieved 13 June 2022.
  7. ^ Lucas, Amelia (19 May 2022). "McDonald's to sell Russian business to existing Siberian licensee". CNBC. Archived from the original on 6 September 2023. Retrieved 23 August 2022.
  8. ^ Андрей Абрамов, Абдулла Шакиров (12 June 2022). "Объявлено новое название "Макдональдса" в России". Комсомольская правда. Archived from the original on 12 June 2022. Retrieved 12 June 2022.
  9. ^ "Бывшая сеть ресторанов "Макдоналдс" в России будет называться "Вкусно и точка"" (in Russian). Meduza. 12 June 2022. Archived from the original on 12 June 2022. Retrieved 12 June 2022.
  10. ^ "McDonald's объявил об уходе из России". Ведомости (in Russian). 16 May 2022. Archived from the original on 16 May 2022. Retrieved 16 May 2022.
  11. ^ Дмитрий Катаев (20 May 2022). "Кто такой Александр Говор, и какие активы у него в России?". Ksonline.ru. Archived from the original on 4 June 2022. Retrieved 12 June 2022.
  12. ^ "Сменившую McDonald's в России сеть ресторанов назвали "Вкусно — и точка"". Kommersant. 12 June 2022. Archived from the original on 12 June 2022. Retrieved 8 July 2022.


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