 | |
| Product type | Electronic cigarette |
|---|---|
| Owner | Reynolds American |
| Produced by | Reynolds Vapor Co. |
| Introduced | 2013 |
| Website | vuse |
Vuse is an electronic cigarette produced by R. J. Reynolds Vapor Company, a subsidiary of the Reynolds American tobacco company. In 2015, it was the most popular e-cigarette in the United States with 33% market share in Nielsen-tracked channels. However, Vuse lost its top position in 2017, when Juul overtook it to become the most popular e-cigarette in the US.[1] As of August 2018[update], Vuse controlled 10% percent of the American e-cigarette market, compared to Juul's 72% market share.[1] By September 2023, however, Vuse's market share stood at 41.5% versus Juul's 24.7% market share. [2]
The original Vuse digital vapor cigarette has a nicotine content of 4.8 percent,[3] which is high compared to other e-cigarettes available in 2013.[3]
- ^ a b Craver, Richard (25 August 2018). "Juul expands e-cig market share gap with Reynolds' Vuse". Winston-Salem Journal. Retrieved 28 August 2018.
- ^ Reporter, RICHARD CRAVER Staff (2023-09-26). "Vuse remains top US e-cigarette, but market share dips slightly". Winston-Salem Journal. Retrieved 2023-12-26.
- ^ a b Samara Lynn (27 November 2013). "Vuse Digital Vapor Cigarettes". PC Magazine.