WAUK

WAUK
Broadcast areaMilwaukee metropolitan area
Frequency540 kHz
BrandingMilwaukee's Real News And Great Conversations
Programming
FormatProgressive talk
AffiliationsCBS News Radio
Ownership
Owner
  • Sage Weil
  • (Civic Media, Inc.)
WISS, WRJN, WMDX
History
First air date
May 1, 1964 (as WYLO)
Former call signs
WYLO (1964–1995)
WZER (1995–2001)
WYLO (2001)
WRRD (2001–2008)
Call sign meaning
WAUKesha (city of license for the 101.1 frequency)
Technical information[1]
Licensing authority
FCC
Facility ID10824
ClassB
Power400 watts
Transmitter coordinates
43°20′0″N 88°9′10″W / 43.33333°N 88.15278°W / 43.33333; -88.15278
Translator(s)101.1 W266DR (Waukesha)
Links
Public license information
WebcastListen Live
Website[1]
Studio in Waukesha

WAUK (540 AM) is a commercial progressive talk radio station licensed to the Washington County community of Jackson, Wisconsin, and serving the Milwaukee metropolitan area. It is known on-air as The Sha 101 FM in reference to the station's Waukesha based FM translator. The station's studios and offices are in downtown Waukesha.[2]

The station is owned and operated by Civic Media with locally programmed progressive talk programming. WAUK shares the majority of its programming with Madison-based (and former Good Karma Brands sister station) WMDX with the majority of programming throughout the day live and locally based from studios at both stations. WAUK also carries several hours of Waukesha-centric programming a week.[3]

  1. ^ "Facility Technical Data for WAUK". Licensing and Management System. Federal Communications Commission.
  2. ^ "Progressive talk, smooth jazz back on Milwaukee radio (2 stations)". Jsonline.com. Retrieved May 4, 2022.
  3. ^ "WAUK 540 AM, the 'SHA 101 FM: To provide Waukesha's First News, Talk Radio Station | WisBusiness". January 3, 2022.