WCAR

WCAR
Simulcasts WSDS Salem Township
Broadcast areaMetro Detroit
Frequency1090 kHz
BrandingLa Explosvia
Programming
FormatSpanish
Ownership
Owner
History
First air date
May 23, 1961
(63 years ago)
 (1961-05-23)
Former call signs
  • WERB (1961–1966)
  • WTAK (1966–1970)
  • WIID (1979)
Call sign meaning
A reference to Detroit's automotive industry
Technical information[1]
Licensing authority
FCC
Facility ID73397
ClassB
Power250 watts day
500 watts night
Transmitter coordinates
42°19′46″N 83°21′43″W / 42.32944°N 83.36194°W / 42.32944; -83.36194
Links
Public license information
WebcastListen Live
Websitewww.birach.com/wcar.htm

WCAR (1090 AM) is a commercial radio station licensed to Livonia, Michigan, and serving the Metro Detroit radio market. It airs a Spanish language format as a simulcast of WSDS in Salem Township and is owned by the Birach Broadcasting Corporation.

Because AM 1090 is a clear channel frequency reserved for Class A stations in Little Rock, Baltimore, and Tijuana, Mexico, WCAR must broadcast at a lower power and with a directional antenna to avoid interference. By day, it transmits 250 watts and at night its power increases to 500 watts.

  1. ^ "Facility Technical Data for WCAR". Licensing and Management System. Federal Communications Commission.