| Broadcast area | [1] |
|---|---|
| Frequency | 1310 kHz |
| Branding | WTCM Gold |
| Programming | |
| Format | Classic country |
| Affiliations | Michigan IMG Sports Network |
| Ownership | |
| Owner | Midwestern Broadcasting Company |
| WATZ-FM, WBCM, WCCW-FM, WJZQ, WRGZ, WTCM, WTCM-FM, WZTK | |
| History | |
First air date | 1960 |
Call sign meaning | Cherry Capital of the World |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 20421 |
| Class | B |
| Power | 15,000 watts day |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wtcmgold.com |
WCCW (1310 kHz) is one side of a radio combo in Traverse City, Michigan. It is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays. Midwestern acquired WCCW AM/FM, its long-time "local competitor" in 1996. The highly rated FM station is WCCW-FM, while the AM station is one of the lowest-rated Arbitron-wise in the area.
WCCW today carries a classic country format. It airs play-by-play coverage of the Detroit Tigers, Detroit Lions, Detroit Red Wings, Detroit Pistons and Michigan State University sports.