WCGV-TV

WCGV-TV
Channels
BrandingMy 24
Programming
Affiliations
Ownership
Owner
History
First air date
March 24, 1980 (1980-03-24)
Last air date
January 8, 2018 (2018-01-08) (37 years, 290 days)
Former channel number(s)
  • Analog:
  • 24 (UHF, 1980–2009)
Call sign meaning
"Wisconsin's Choice for Great Viewing"
Technical information
Facility ID71278
ERP1,000 kW
HAAT340.3 m (1,116 ft)
Transmitter coordinates43°5′46.2″N 87°54′15″W / 43.096167°N 87.90417°W / 43.096167; -87.90417

WCGV-TV (channel 24) was a television station in Milwaukee, Wisconsin, United States, which operated from 1980 to 2018. In its latter years, it was owned by Sinclair Broadcast Group as an affiliate of MyNetworkTV; it had common ownership with CW affiliate WVTV (channel 18). WCGV-TV's operations were last housed at WVTV's studio facilities on Milwaukee's northwest side; the station's transmitter was located on the Milwaukee PBS tower on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.

Established in 1980 as an independent station with part-time subscription television operation, WCGV-TV served as the first Fox affiliate for Milwaukee from 1987 to 1994. It then affiliated with UPN after it lost the Fox affiliation in a national realignment. After UPN was merged into The CW in 2006, it was aligned with MyNetworkTV.

On January 8, 2018, WCGV-TV's broadcast license was surrendered after Sinclair sold the station's spectrum in the 2016 Federal Communications Commission (FCC) incentive auction. At that time, the station's programming continued as subchannels of WVTV, continuing to use virtual channel 24. What was WCGV-TV's primary subchannel continues under the WVTV license as "My 24".