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City | Pensacola, Florida |
Channels | |
Branding | WEAR ABC 3 or Channel 3; WEAR News |
Programming | |
Affiliations | |
Ownership | |
Owner |
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WFGX, WPMI-TV, WJTC | |
History | |
First air date | January 13, 1954 |
Former channel number(s) | Analog: 3 (VHF, 1954–2009) |
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Technical information[1] | |
Licensing authority | FCC |
Facility ID | 71363 |
ERP | 1,000 kW |
HAAT | 579 m (1,900 ft) |
Transmitter coordinates | 30°36′45.4″N 87°38′41.6″W / 30.612611°N 87.644889°W |
Links | |
Public license information | |
Website | weartv |
WEAR-TV (channel 3) is a television station licensed to Pensacola, Florida, United States, serving as the ABC affiliate for northwest Florida and southwest Alabama. It is owned by Sinclair Broadcast Group alongside Fort Walton Beach–licensed MyNetworkTV affiliate WFGX (channel 35); Sinclair also provides certain services to Mobile, Alabama–licensed NBC affiliate WPMI-TV (channel 15) and Pensacola-licensed independent station WJTC (channel 44) under a local marketing agreement (LMA) with Deerfield Media.
WEAR-TV and WFGX share studios—which also house master control and some internal operations for WPMI-TV and WJTC—on Mobile Highway (US 90) in unincorporated Escambia County, Florida (with a Pensacola mailing address); WEAR-TV's transmitter is located in unincorporated Baldwin County, Alabama (northeast of Robertsdale).
Although WEAR-TV's call letters represent both the words "wear" and "ear", the station spells out its calls as "W-E-A-R", rather than any word.