WHAT (AM)

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WHAT

Philadelphia, Pennsylvania
Broadcast area	Philadelphia metropolitan area
Frequency	1340 kHz
Branding	La Kalle 99.9
Programming
Language(s)	Spanish
Format	Contemporary hits and reggaeton
Ownership
Owner	Victor Martinez and Matthew Braccili (VM Broadcasting LLC)
History
First air date	October 17, 1922; 101 years ago (October 17, 1922)
Former call signs	WNAT (1922–1929)
Call sign meaning	The hat of the William Penn statue atop Philadelphia City Hall
Technical information[1]
Licensing authority	FCC
Facility ID	33686
Class	C
Power	1,000 watts
Transmitter coordinates	40°00′6″N 75°12′35″W / 40.00167°N 75.20972°W / 40.00167; -75.20972
Translator(s)	99.9 W260CZ (Philadelphia)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	elzolphilly.com

WHAT (1340 kHz) is a commercial AM radio station in Philadelphia, Pennsylvania. The station is owned by VM Broadcasting. It airs a Spanish-language contemporary hit and reggaeton format. It was one of the first radio stations in Philadelphia, going on the air in 1922.

WHAT is powered at 1,000 watts. The transmitter is on Conshohocken Avenue, near Fairmount Park.^[2] Programming is also heard on 50-watt FM translator W260CZ at 99.9 MHz.^[3] It uses its FM dial position for its moniker "La Kalle 99.9" (The Street).