| Frequency | 1550 kHz |
|---|---|
| Branding | 97.7 The Farm |
| Programming | |
| Format | Classic country |
| Ownership | |
| Owner | Mid-West Family Broadcasting |
| WJJO, WJQM, WLMV, WMGN, WOZN, WRIS-FM, WWQM-FM | |
| History | |
First air date | August 12, 1964 |
Former call signs | WMAD (1964–1977) WWQM (1977–1982) WHIT (1982–2001) WTUX (2001–2009) |
Call sign meaning | HIT Radio (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 19622 |
| Class | D |
| Power | 5,000 watts (daytime only) |
| Translator(s) | 97.7 W249DH (Madison) |
| Links | |
Public license information | |
| Webcast | Listen Live! |
| Website | thefarmwi.com |
WHIT (1550 AM) is a radio station based in Madison, Wisconsin and broadcasting a classic country format. The station is owned by Mid-West Family Broadcasting.