WHQG

WHQG

Milwaukee, Wisconsin United States
Broadcast area	Greater Milwaukee
Frequency	102.9 MHz (HD Radio)
Branding	102.9 The Hog
Programming
Format	Mainstream rock
Subchannels	HD2: WJOI simulcast (Brokered Christian)
Affiliations	Compass Media Networks United Stations Radio Networks
Ownership
Owner	Saga Communications (Lakefront Communications, LLC)
Sister stations	WJMR-FM, WJOI, WKLH, WRXS
History
First air date	April 22, 1962; 62 years ago (1962-04-22)
Former call signs	WRIT-FM (1962–1971) WFWO (1971–1972) WBCS-FM (1972–1987) WLZR-FM (1987–2005)
Call sign meaning	"Hog"
Technical information[1]
Licensing authority	FCC
Facility ID	36372
Class	B
ERP	50,000 watts
HAAT	130 meters (430 ft)
Transmitter coordinates	43°02′49″N 87°58′52″W / 43.047°N 87.981°W / 43.047; -87.981
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.1029thehog.com

WHQG (102.9 FM, "102.9 The Hog") is a commercial radio station in Milwaukee, Wisconsin. It airs a mainstream rock radio format and is owned by Saga Communications, operating as part of its Milwaukee Radio Group.

WHQG is a Class B FM station, with an effective radiated power (ERP) of 50,000 watts, the maximum for most Milwaukee-area stations. The studios, which are shared with WHQG's four sister stations, along with the transmitter tower, are on West McKinley Avenue, on the city's west side.^[2]