WHQG

WHQG
Broadcast areaGreater Milwaukee
Frequency102.9 MHz (HD Radio)
Branding102.9 The Hog
Programming
FormatMainstream rock
SubchannelsHD2: WJOI simulcast (Brokered Christian)
Affiliations
Ownership
Owner
  • Saga Communications
  • (Lakefront Communications, LLC)
WJMR-FM, WJOI, WKLH, WRXS
History
First air date
April 22, 1962; 62 years ago (1962-04-22)
Former call signs
  • WRIT-FM (1962–1971)
  • WFWO (1971–1972)
  • WBCS-FM (1972–1987)
  • WLZR-FM (1987–2005)
Call sign meaning
"Hog"
Technical information[1]
Licensing authority
FCC
Facility ID36372
ClassB
ERP50,000 watts
HAAT130 meters (430 ft)
Transmitter coordinates
43°02′49″N 87°58′52″W / 43.047°N 87.981°W / 43.047; -87.981
Links
Public license information
WebcastListen live
Websitewww.1029thehog.com

WHQG (102.9 FM, "102.9 The Hog") is a commercial radio station in Milwaukee, Wisconsin. It airs a mainstream rock radio format and is owned by Saga Communications, operating as part of its Milwaukee Radio Group.

WHQG is a Class B FM station, with an effective radiated power (ERP) of 50,000 watts, the maximum for most Milwaukee-area stations. The studios, which are shared with WHQG's four sister stations, along with the transmitter tower, are on West McKinley Avenue, on the city's west side.[2]

  1. ^ "Facility Technical Data for WHQG". Licensing and Management System. Federal Communications Commission.
  2. ^ "WHQG-FM 102.9 MHz - Milwaukee, WI". radio-locator.com. Retrieved January 28, 2024.