WHSB

WHSB

Alpena, Michigan
Broadcast area	[1]
Frequency	107.7 MHz
Branding	107.7 The Bay
Programming
Format	Top 40 (CHR)
Affiliations	Westwood One
Ownership
Owner	Edwards Group Holdings, Inc., Employee Stock Ownership Trust (Edwards Communications LC)
Sister stations	WHAK-FM, WIDL, WKYO, WWTH
History
First air date	1964
Call sign meaning	Huron Shore Broadcasters (original owner, 1964)
Technical information[1]
Licensing authority	FCC
Facility ID	15509
Class	C1
ERP	100,000 watts
HAAT	186 meters
Links
Public license information	Public file LMS
Webcast	Listen live
Website	truenorthradionetwork.com

WHSB (107.7 FM, "107.7 The Bay") is a 100,000-watt radio station^[2] licensed to Alpena, Michigan broadcasting a Top 40 (CHR) format. The station, which began broadcasting in 1964, has featured some type of contemporary music format since at least the early 1970s, and is currently the only radio station in northeastern Michigan playing currently charted pop music.