| Broadcast area | Sebring, Florida |
|---|---|
| Frequency | 1340 kHz |
| Branding | Highlands 104.3 |
| Programming | |
| Format | Classic hits |
| Ownership | |
| Owner | Cohan Radio Group |
| WJCM, WWLL, WWOJ, WWTK | |
| History | |
First air date | November 24, 1959 (as WSEB) |
Former call signs | WSEB (1959–1984) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 57629 |
| Class | C |
| Power | 1,000 watts |
| Translator(s) | 104.3 W282CP (Sebring) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | highlands1043.com |
WITS is a commercial radio station in Sebring, Florida, United States, broadcasting to the Sebring area on 1340 AM. WITS is one of the more popular stations in the Sebring market, consistently placing among the top four stations in the market.[2]
On January 1, 2022, WITS flipped to classic hits and adopting the "Highlands 104.3", utilizing the FM translator in its branding.