| Broadcast area | Florence-Muscle Shoals Metropolitan Area |
|---|---|
| Frequency | 100.1 MHz |
| Branding | WLAY FM 100.1 |
| Programming | |
| Format | Classic country |
| Ownership | |
| Owner |
|
| WLAY, WMSR-FM, WMXV, WVNA, WVNA-FM | |
| History | |
First air date | 1986 (as WZMX at 97.7) |
Former call signs | WZMX (1986–1990) WSHK (1990–1998) WKGL (1998–2003) WMXV (2003–2006) WJOR-FM (2006–2006)[1] |
Former frequencies | 97.7 MHz (1986–2003) 103.5 MHz (2003–2016) |
| Technical information[2] | |
Licensing authority | FCC |
| Facility ID | 14928 |
| Class | A |
| ERP | 2,900 watts |
| HAAT | 114 meters |
Transmitter coordinates | 34°40′27″N 87°42′48″W / 34.67417°N 87.71333°W |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | wlayfm.com |
WLAY-FM (100.1 MHz, "Shoals Country") is a radio station licensed to serve Littleville, Alabama, United States. The station is owned by Mike Self and Parker Griffith, through licensee Singing River Media Group, LLC
WLAY-FM broadcasts a classic country format to the greater Florence/Muscle Shoals, Alabama, area.[3] Programming includes the syndicated Rick and Bubba Show in the morning, mid-days with Kelli Karlson, afternoons with Kevin Whorton and nights with Whitney Allen. The current Program and Music Director for the radio station is Brian Rickman.
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