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Channels | |
Branding | WLBT 3; WLBT News |
Programming | |
Affiliations |
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Ownership | |
Owner |
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WDBD, WLOO | |
History | |
First air date |
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Former call signs | WJBT (1953–1954) |
Former channel number(s) |
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Call sign meaning | Lamar Broadcast Television (former owner) |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 68542 |
ERP | 535 kW |
HAAT | 624 m (2,047 ft) |
Transmitter coordinates | 32°12′49.9″N 90°22′56.5″W / 32.213861°N 90.382361°W |
Links | |
Public license information | |
Website | www |
WLBT (channel 3) is a television station in Jackson, Mississippi, United States, affiliated with NBC. It is owned by Gray Television, which also operates American Spirit Media–owned Fox affiliate WDBD (channel 40) and Vicksburg-licensed MyNetworkTV outlet WLOO (channel 35) under shared services agreements (SSAs). WLOO's license is owned by Tougaloo College, with American Spirit actually operating the station through a separate joint sales agreement (JSA); in turn, Gray provides WLOO with limited engineering support. The stations share studios on South Jefferson Street in downtown Jackson, while WLBT's transmitter is located on Thigpen Road southeast of Raymond, Mississippi.
Originally a pro-segregationist station, in 1969, it became the first station stripped of its right to broadcast for failing to serve the public interest. It was then relaunched under different ownership, becoming a pioneer in racial equality among Southern broadcasters.[2]