WLFP (FM)

WLFP
Broadcast areaMemphis metropolitan area
Frequency99.7 MHz
Branding99.7 The Wolf
Programming
Language(s)English
FormatCountry
Ownership
Owner
History
First air date
May 22, 1947 (1947-05-22)
Former call signs
  • WMCF (1947–1960)
  • WMC-FM (1960–2023)
Call sign meaning
"Wolf"
Technical information[1]
Licensing authority
FCC
Facility ID59449
ClassC
ERP
  • 300,000 watts (horizontal)
  • 100,000 watts (vertical)
HAAT277 meters (909 ft)
Transmitter coordinates
35°10′09″N 89°53′10″W / 35.16917°N 89.88611°W / 35.16917; -89.88611
Links
Public license information
WebcastListen live (via Audacy)
Websitewww.audacy.com/997thewolf

WLFP (99.7 MHz, "99.7 The Wolf") is a commercial country music radio station licensed to Memphis, Tennessee, serving the Memphis metropolitan area and much of surrounding West Tennessee, northern Mississippi, and eastern Arkansas. The station is owned by Audacy, Inc. The WLFP studios are located in Memphis' Colonial Acres neighborhood, while the station transmitter resides in northeast Memphis. Besides a standard analog transmission, WLFP is also available online via Audacy.

Founded by The Commercial Appeal in 1947 as WMCF, and known from 1960 to 2023 as WMC-FM, WLFP is notable for being an FM "superpower station," with an output exceeding Federal Communications Commission (FCC) restrictions;[2][3] of FM stations operating in the FCC's Zone II, WLFP is the most powerful.[4]

  1. ^ "Facility Technical Data for WLFP". Licensing and Management System. Federal Communications Commission.
  2. ^ "Grandfathered Super-power FM Stations". www.bostonradio.org. Retrieved April 16, 2018.
  3. ^ ""Superpower" Grandfathered FM's". www.w9wi.com. Retrieved January 6, 2020.
  4. ^ "OET --FM Broadcast Zones". February 9, 2005. Archived from the original on February 9, 2005. Retrieved January 6, 2020.