WLMG

WLMG
New Orleans, Louisiana;
Broadcast area	New Orleans metropolitan area
Frequency	101.9 MHz (HD Radio)
Branding	Magic 101.9
Programming
Language(s)	English
Format	Adult contemporary
Ownership
Owner	Audacy, Inc.; (Audacy License, LLC);
Sister stations	WEZB; WKBU; WWL; WWL-FM; WWWL;
History
First air date	March 15, 1970; 54 years ago
Former call signs	WWL-FM (1970–80); WAJY (1980–87);
Call sign meaning	"Louisiana's Magic"
Technical information
Licensing authority	FCC
Facility ID	34376
Class	C0
ERP	100,000 watts
HAAT	300 meters (980 ft)
Transmitter coordinates	29°55′11″N 90°1′29″W / 29.91972°N 90.02472°W
Links
Public license information	Public file; LMS;
Webcast	Listen live (via Audacy)
Website	www.audacy.com/magic1019

WLMG (101.9 FM, "Magic 101.9 FM") is a commercial radio station licensed to New Orleans, Louisiana. Owned by Audacy, Inc., it broadcasts an adult contemporary radio format. From mid-November to December 25 each year, it switches to all-Christmas music. The station's studios and offices are located at the 400 Poydras Tower in New Orleans' downtown district.^[2]

WLMG has an effective radiated power (ERP) of 100,000 watts, the maximum for non-grandfathered FM stations.^[3] The transmitter site is off Behrman Highway in the Algiers neighborhood of New Orleans.^[4] WLMG broadcasts in the HD Radio hybrid format.^[5]