WLOV-TV

WLOV-TV
West Point–Columbus–Tupelo–; Starkville, Mississippi; ; United States;
City	West Point, Mississippi
Channels	Digital: 16 (UHF); Virtual: 27;
Branding	WLOV CW 27; MeTV West Point (on DT2);
Programming
Affiliations	27.1: CW+; for others, see § Subchannels;
Ownership
Owner	Coastal Television Broadcasting Company LLC; (WLOV License LLC);
Operator	Morris Multimedia via SSA
Sister stations	WCBI-TV
History
First air date	May 29, 1983 (41 years ago)
Former call signs	WVSB-TV (1983–1991)
Former channel number(s)	Analog: 27 (UHF, 1983–2009)
Former affiliations	ABC (1983–1995); Fox (1995–2024); UPN (secondary, late 1990s−2002);
Call sign meaning	Love Communications (former owner)
Technical information
Licensing authority	FCC
Facility ID	37732
ERP	390 kW
HAAT	508.9 m (1,670 ft)
Transmitter coordinates	33°47′39.3″N 89°5′16″W / 33.794250°N 89.08778°W
Links
Public license information	Public file; LMS;

WLOV-TV (channel 27) is a television station licensed to West Point, Mississippi, United States, serving as the CW+ affiliate for the Columbus–Tupelo market. It is owned by Coastal Television Broadcasting Company, which maintains a shared services agreement (SSA) with Morris Multimedia, owner of Columbus-licensed CBS/Fox/MyNetworkTV affiliate WCBI-TV (channel 4), for the provision of certain services. The two stations share studios on 5th Street South in Downtown Columbus; WLOV-TV's transmitter is located in Woodland, Mississippi.