| Broadcast area | Louisville metropolitan area |
|---|---|
| Frequency | 1570 kHz |
| Branding | Pure Radio |
| Programming | |
| Format | Christian preaching |
| Ownership | |
| Owner | New Albany Broadcasting Co., Inc. |
| Operator | Pure Media Ministries, Inc. |
| WLUE, WLRT | |
| History | |
First air date | June 15, 1949 (as WLRP) |
Former call signs | WLRP WOWI WHEL (1949–1978) WOBS (1978–1992) WZCC (1992–1995) WXLN (1995–2003) WLBJ (2003–2005) WWSZ (2005–2008) WNDA (2008–2016) |
Call sign meaning | W La PodeRoSa (previous branding) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 14553 |
| Class | B |
| Power | 1,500 watts day 233 watts night |
Transmitter coordinates | 38°19′40.00″N 85°46′56.00″W / 38.3277778°N 85.7822222°W |
| Translator(s) | 92.5 W223DK (Louisville, Kentucky) |
| Repeater(s) | 106.9 WVEZ-HD2 (St. Matthews, Kentucky) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | pureradio |
WLRS (1570 kHz, "Pure Radio") is a commercial AM radio station broadcasting a Christian preaching radio format.[2] Licensed to New Albany, Indiana, it serves the Louisville metropolitan area. It is owned by New Albany Broadcasting Co., Inc. and operated by Pure Media Ministries, Inc.[3]
By day, WLRS is powered at 1,500 watts. But 1570 AM is a clear channel frequency. So at night, to avoid interference with other stations, it reduces power to 233 watts. WLRS uses a non-directional antenna. The transmitter is on Diamond Place at Potters Lane in Clarksville, Indiana.[4] Programming is also heard on 250-watt FM translator W223DK at 92.5 MHz in Louisville.[5]