Broadcast area | Greater Milwaukee |
---|---|
Frequency | 102.1 MHz |
Branding | "FM 102/1" |
Programming | |
Format | Alternative rock |
Ownership | |
Owner |
|
WLDB, WZTI | |
History | |
First air date | September 1960 |
Former call signs |
|
Call sign meaning | We Love YoU, Milwaukee |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 63595 |
Class | B |
ERP | 8,800 watts |
HAAT | 257 meters (843 ft) |
Links | |
Public license information | |
Webcast | Listen Live |
Website | fm1021milwaukee.com |
WLUM-FM (102.1 MHz) is a commercial FM radio station in Milwaukee, Wisconsin. The station airs an Alternative rock radio format branded as "FM 102/1". The station is owned by the estate of former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. WLUM is run as a partnership with co-owned WZTI and Shamrock Broadcasting's WLDB as a group called the Milwaukee Radio Alliance.
WLUM-FM is a Class B FM station, with an effective radiated power (ERP) of 8,800 watts. The studios are on Good Hope Road in Menomonee Falls and the transmitter site is in Milwaukee's North Side, near the Milwaukee River at Lincoln Park.[2]