WLUM-FM

WLUM-FM
Broadcast areaGreater Milwaukee
Frequency102.1 MHz
Branding"FM 102/1"
Programming
FormatAlternative rock
Ownership
Owner
  • Milwaukee Radio Alliance
  • (Milwaukee Radio Alliance, LLC)
WLDB, WZTI
History
First air date
September 1960; 64 years ago (1960-09)
Former call signs
  • WMKE (1960–1964)
  • WAWA-FM (1964–1979)
Call sign meaning
We Love YoU, Milwaukee
Technical information[1]
Licensing authority
FCC
Facility ID63595
ClassB
ERP8,800 watts
HAAT257 meters (843 ft)
Links
Public license information
WebcastListen Live
Websitefm1021milwaukee.com

WLUM-FM (102.1 MHz) is a commercial FM radio station in Milwaukee, Wisconsin. The station airs an Alternative rock radio format branded as "FM 102/1". The station is owned by the estate of former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. WLUM is run as a partnership with co-owned WZTI and Shamrock Broadcasting's WLDB as a group called the Milwaukee Radio Alliance.

WLUM-FM is a Class B FM station, with an effective radiated power (ERP) of 8,800 watts. The studios are on Good Hope Road in Menomonee Falls and the transmitter site is in Milwaukee's North Side, near the Milwaukee River at Lincoln Park.[2]

  1. ^ "Facility Technical Data for WLUM-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ Radio-Locator.com/WLUM