WMBF-TV

WMBF-TV

Myrtle Beach–Florence, South Carolina United States
City	Myrtle Beach, South Carolina
Channels	Digital: 32 (UHF) Virtual: 32
Branding	WMBF News
Programming
Affiliations	32.1: NBC for others, see § Subchannels
Ownership
Owner	Gray Television (Gray Television Licensee, LLC)
Sister stations	WXIV-LD
History
Founded	October 18, 2005
First air date	August 7, 2008 (16 years ago) (2008-08-07)
Call sign meaning	Myrtle Beach–Florence[1]
Technical information[2]
Licensing authority	FCC
Facility ID	83969
ERP	530 kW
HAAT	183 m (600 ft)
Transmitter coordinates	33°43′50.9″N 79°4′31.4″W / 33.730806°N 79.075389°W / 33.730806; -79.075389
Translator(s)	see § Translators
Links
Public license information	Public file LMS
Website	www.wmbfnews.com

WMBF-TV (channel 32) is a television station licensed to Myrtle Beach, South Carolina, United States, serving as the NBC affiliate for the Grand Strand and Pee Dee regions of South Carolina. It is owned by Gray Television alongside low-power Telemundo affiliate WXIV-LD (channel 14). The two stations share studios on Frontage Road East (along US 17) in Myrtle Beach, as well as a secondary studio and news bureau on West Cheves Street in Florence; WMBF-TV's transmitter is located on Flossie Road in Bucksville, South Carolina.

Among the youngest full-power major network affiliates in the United States, WMBF-TV began broadcasting in 2008 under Raycom Media, which had inherited the construction permit from Liberty Corporation. Its construction gave the region its first in-market NBC affiliate, replacing cable and over-the-air broadcasts of two co-owned stations in adjacent markets, and a third source of local news coverage. Due to technical restrictions, WMBF's over-the-air signal is not viewable in much of the market's inland portion, including Florence, the market's second-largest city; a network of five low-power translators extends WMBF's signal to much of this area for viewers without access to cable or satellite.