WMC (AM)

WMC

Memphis, Tennessee
Broadcast area	Memphis metropolitan area
Frequency	790 kHz
Branding	The Bet Memphis
Programming
Language(s)	English
Format	Sports gambling
Affiliations	BetQL Network Infinity Sports Network
Ownership
Owner	Audacy, Inc. (Audacy License, LLC, as Debtor-in-Possession)
Sister stations	WLFP WMFS WMFS-FM WRVR
History
First air date	January 20, 1923 (1923-01-20)
Call sign meaning	Memphis Commercial Appeal (former sister newspaper)
Technical information[1]
Licensing authority	FCC
Facility ID	19185
Class	B
Power	5,000 watts
Transmitter coordinates	35°10′7″N 89°53′6″W / 35.16861°N 89.88500°W / 35.16861; -89.88500
Links
Public license information	Public file LMS
Webcast	Listen live (via Audacy)

WMC (790 kHz) is a commercial AM radio station in Memphis, Tennessee, broadcasting a sports gambling format. It is one of the city's oldest radio stations, and still uses its original three-letter call sign. WMC maintains studios in the Audacy, Inc. complex in Southeast Memphis, and has its transmitter towers (a four-tower array) in Northeast Memphis.

The station runs direct satellite feeds of BetQL Network and CBS Sports Radio. In addition to sports talk shows, WMC features longtime Memphis disc jockey George Klein's weekly tribute program to Elvis Presley. Klein and Presley were close friends and confidantes during the latter's lifetime and the former's long stint on WHBQ.

The station is owned by Audacy, Inc., which (as Entercom) it purchased from CBS Radio in September 2006.^[2] WMC and sister WMC-FM (now WLFP) were for many years owned and operated by Scripps Howard Broadcasting, along with its one-time co-owned TV sister WMC-TV Channel 5, before SHB sold the stations in 1993. WMC is one of five radio properties in the Memphis market held by Audacy; the others are WLFP, WMFS, WMFS-FM and WRVR.^{[citation needed]} WMFS and WMFS-FM, like WMC, are sports stations. All three formerly shared feeds from ESPN Radio (which remains on the WMFS stations), although WMFS and WMFS-FM also have local hosts, while WMC sometimes carries CBS Sports Radio.