WMOR-TV

WMOR-TV

ATSC 3.0 station
Lakeland–Tampa– St. Petersburg, Florida United States
City	Lakeland, Florida
Channels	Digital: 18 (UHF) Virtual: 32
Branding	MOR (spelled out) MeTV Tampa Bay (on DT2)
Programming
Affiliations	32.1: Independent 32.2: MeTV 32.3: Estrella TV[1]
Ownership
Owner	Hearst Television (Hearst Properties Inc.)
Sister stations	Orlando: WESH, WKCF
History
Founded	January 11, 1984
First air date	April 24, 1986 (38 years ago) (1986-04-24)
Former call signs	WTMV (1986–1996) WWWB (1996–1999)
Former channel number(s)	Analog: 32 (UHF, 1986–2009) Digital: 19 (UHF, 2001–2020) Translators: see § Former repeaters
Former affiliations	Independent (1986–1995) ABC, CBS, NBC (secondary, 1988–1995) The WB (1995–1999) Fox Kids, 4Kids TV (secondary, 2001–2008)
Call sign meaning	"More TV" (former branding)
Technical information[2]
Licensing authority	FCC
Facility ID	53819
ERP	1,000 kW
HAAT	459 m (1,506 ft)
Transmitter coordinates	27°49′10.8″N 82°15′38″W / 27.819667°N 82.26056°W / 27.819667; -82.26056
Links
Public license information	Public file LMS
Website	www.mor-tv.com

WMOR-TV (channel 32) is an independent television station licensed to Lakeland, Florida, United States, serving the Tampa Bay area. Owned by Hearst Television, the station maintains studios on Hillsborough Avenue in east Tampa, and its transmitter is located in Riverview. Master control and some internal operations are based at the studios of Orlando NBC affiliate WESH (channel 2) on North Wymore Road in Eatonville.

WMOR-TV is the only television station owned by Hearst that is not affiliated with any major broadcast network, as well as the only Hearst station that does not maintain a news department. Despite Lakeland being WMOR-TV's city of license, the station has no physical presence there.