WMXC

WMXC
Mobile, Alabama;
Broadcast area	Mobile - Pensacola - Gulf Coast
Frequency	99.9 MHz (HD Radio)
Branding	Mix 99.9
Programming
Format	Adult Contemporary
Subchannels	HD2: Urban Gospel "Hallelujah 100.3"; HD3: News/Talk (WNTM simulcast)
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	WKSJ-FM, WNTM, WRGV, WRKH, WTKX-FM
History
First air date	September 16, 1947; 77 years ago (as WKRG-FM)
Former call signs	WKRG-FM (1947–1994); WKRD (1994)
Call sign meaning	W MiX C
Technical information
Licensing authority	FCC
Facility ID	8696
Class	C
ERP	94,000 watts; 100,000 watts (w/beam tilt)
HAAT	535 meters (1,755 ft)
Transmitter coordinates	30°41′20.7″N 87°49′49″W / 30.689083°N 87.83028°W
Translator(s)	HD2: 100.3 W262BL (Mobile)
Links
Public license information	Public file; LMS;
Webcast	Listen Live; Listen Live (HD2); Listen Live (HD3)
Website	mixgulfcoast.iheart.com; 1003hallelujahfm.iheart.com (HD2); newsradio710.iheart.com (HD3)

WMXC (99.9 FM) is a commercial radio station licensed to Mobile, Alabama, and serving the Mobile and Pensacola metropolitan areas.^[3] The station broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by iHeartMedia, with the broadcast license held by iHM Licenses, LLC. The studios are co-located with former sister television station WKRG-TV on Broadcast Drive in Mobile. WMXC carries several syndicated shows from co-owned Premiere Networks: Murphy, Sam & Jodi in morning drive time, Delilah in the evening and Ellen K on Saturday mornings.

WMXC's transmitter is on Austin Lane in Spanish Fort, Alabama.^[4] It broadcasts using HD Radio technology. The HD2 digital subchannel airs an urban gospel format which feeds 250-watt FM translator W262BL at 100.3 MHz.^[5] The HD3 subchannel simulcasts the talk radio format of WNTM 710 AM.