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Broadcast area | Milwaukee metropolitan area |
Frequency | 99.1 MHz (HD Radio) |
Branding | 99-1 The Mix |
Programming | |
Language(s) | English |
Format | Hot adult contemporary |
Subchannels |
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Affiliations | Westwood One |
Ownership | |
Owner |
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History | |
First air date | November 1, 1962 |
Former call signs |
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Call sign meaning | "Mix" |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 27029 |
Class | B |
ERP | 50,000 watts |
HAAT | 137 meters (449 ft) |
Transmitter coordinates | 42°56′46″N 88°03′40″W / 42.946°N 88.061°W |
Translator(s) | HD3: 97.9 W250BN (Milwaukee) |
Links | |
Public license information | |
Webcast |
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Website | www |
WMYX-FM (99.1 MHz) is a commercial radio station in Milwaukee, Wisconsin, US. Calling itself "99-1 The Mix", it was the first station in the U.S. to use the "Mix" moniker.[2] WMYX-FM has been airing roughly the same hot adult contemporary radio format since late 1981. The station is owned by Audacy, Inc., along with sister stations WXSS-FM and WSSP. WMYX's studios and transmitter (sharing one of WSSP's towers) are co-located in Hales Corners. The playlist consists of current hits and recent hits from the 2000s and 2010s. WMYX is responsible for the activation of the Milwaukee metropolitan area Emergency Alert System.
WMYX-FM broadcasts in the HD Radio format, with its HD-2 sub-channel carrying a soft oldies format known as "MeTV FM". The HD-3 sub-channel airs a regional Mexican format branded as "Caliente 97.9", which is relayed on translator 97.9 W250BN.