WMYX-FM

WMYX-FM
Broadcast areaMilwaukee metropolitan area
Frequency99.1 MHz (HD Radio)
Branding99-1 The Mix
Programming
Language(s)English
FormatHot adult contemporary
Subchannels
AffiliationsWestwood One
Ownership
Owner
History
First air date
November 1, 1962 (1962-11-01)
Former call signs
  • WEMP-FM (1962–70)
  • WNUW (1970–81)
Call sign meaning
"Mix"
Technical information[1]
Licensing authority
FCC
Facility ID27029
ClassB
ERP50,000 watts
HAAT137 meters (449 ft)
Transmitter coordinates
42°56′46″N 88°03′40″W / 42.946°N 88.061°W / 42.946; -88.061
Translator(s)HD3: 97.9 W250BN (Milwaukee)
Links
Public license information
Webcast
Websitewww.audacy.com/991themix

WMYX-FM (99.1 MHz) is a commercial radio station in Milwaukee, Wisconsin, US. Calling itself "99-1 The Mix", it was the first station in the U.S. to use the "Mix" moniker.[2] WMYX-FM has been airing roughly the same hot adult contemporary radio format since late 1981. The station is owned by Audacy, Inc., along with sister stations WXSS-FM and WSSP. WMYX's studios and transmitter (sharing one of WSSP's towers) are co-located in Hales Corners. The playlist consists of current hits and recent hits from the 2000s and 2010s. WMYX is responsible for the activation of the Milwaukee metropolitan area Emergency Alert System.

WMYX-FM broadcasts in the HD Radio format, with its HD-2 sub-channel carrying a soft oldies format known as "MeTV FM". The HD-3 sub-channel airs a regional Mexican format branded as "Caliente 97.9", which is relayed on translator 97.9 W250BN.

  1. ^ "Facility Technical Data for WMYX-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "The Wayback Machine has not archived that URL". Retrieved 21 March 2023.[dead link]