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| Broadcast area | Cincinnati, Ohio Dayton, Ohio |
|---|---|
| Frequency | 97.7 MHz |
| Branding | La Mega 97.7 |
| Programming | |
| Format | Spanish variety |
| Ownership | |
| Owner |
|
| WVKO-FM | |
| History | |
First air date | December 24, 1959 |
Call sign meaning | Oxford, the former city of license |
| Technical information | |
| Facility ID | 3653 |
| Class | A |
| ERP | 2,700 watts |
| HAAT | 151.5 meters |
| Links | |
| Webcast | Listen Live |
| Website | lamega977.com |
WOXY (97.7 MHz) is a radio station licensed to Mason, Ohio as part of the Cincinnati and Dayton, Ohio markets. Nicknamed La Mega 97.7, the station broadcasts a Spanish variety music format, playing a mix of Spanish pop and rock, regional Mexican, and tropical Latin music. La Mega is the first and, at present, only FM radio station in the Cincinnati and Dayton, Ohio markets broadcasting primarily in Spanish.[1][2]
Originally located in Oxford, Ohio, the station began broadcasting in 1959 as WOXR before changing its call sign to WOXY in 1978. The station became widely known, as 97X, for its successful modern rock format from 1983 to 2004.
- ^ Buckeyes Staying After WOXY-FM Goes Latino , John Kiesewetter, Cincinnati Enquirer blogs November 11, 2011. Accessed July 16, 2011.
- ^ All Spanish radio takes to the airwaves in the Tri-State , Scott Wegener, WCPO.com November 15, 2010. Accessed July 19, 2011.