WPLW-FM

WPLW-FM

Goldsboro, North Carolina United States
Broadcast area	Raleigh/Goldsboro/ Rocky Mount/Greenville, North Carolina
Frequency	96.9 MHz
Branding	Pulse FM
Programming
Format	Top 40/CHR
Ownership
Owner	Curtis Media Group (New Age Communications, Ltd.)
Sister stations	WBBB, WGBR, WKJO, WKIX-FM, WKIX, WKXU, WPTF, WQDR, WQDR-FM
History
First air date	1946 (1946) (as WGBR-FM at 99.7)
Former call signs	WGBR-FM (1946–1949) WEQR (1949–1989) WKTC (1989–1998) WKIX (1998–2001) WYMY-FM (2001) WYMY (2001–2013) WBZJ (2013–2014) WWPL (2014–2023)[1]
Former frequencies	99.7 MHz (1946–1950) 93.3 MHz (1950–1954)
Call sign meaning	"Pulse"
Technical information[2]
Licensing authority	FCC
Facility ID	48369
Class	C0
ERP	100,000 watts
HAAT	300 meters (980 ft)
Transmitter coordinates	35°23′52.6″N 78°8′6″W / 35.397944°N 78.13500°W / 35.397944; -78.13500
Translator(s)	104.7 W284CD (Youngsville) 104.7 W284CP (Raleigh) 103.7 W279EJ (Hillsborough)
Repeater(s)	94.7 WQDR-FM HD2 (Raleigh)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	thenewpulsefm.com

WPLW-FM (96.9 MHz, "Pulse FM") is a contemporary hit radio station licensed to Goldsboro, North Carolina, which is east of the Raleigh-Durham Triangle. The station is owned by Curtis Media Group. Its studios are located in Raleigh, and the transmitter tower is near Princeton, North Carolina.