| Broadcast area | Athens metropolitan area |
|---|---|
| Frequency | 960 kHz |
| Branding | SportsRadio 960 The Ref |
| Programming | |
| Format | Sports |
| Affiliations | ESPN Radio Georgia Bulldogs Radio Network Atlanta Braves Radio Network Atlanta Falcons Radio Network |
| Ownership | |
| Owner |
|
| WNGC, WGAU, WGMG, WPUP, WXKT, WSB, WSBB-FM, WSB-FM, WSRV-FM, WALR-FM, WTSH-FM, WSB-TV | |
| History | |
First air date | May 1, 1948 |
Call sign meaning | Robert Franklin Christian (father of original owner) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 1218 |
| Class | B |
| Power | 5,000 watts day 2,500 watts night |
Transmitter coordinates | 33°59′58.00″N 83°26′0.00″W / 33.9994444°N 83.4333333°W |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | 960theref.com |
WRFC (960 kHz) is a commercial AM radio station in Athens, Georgia. It airs a sports radio format, mostly using programming from ESPN Radio. Owned by Cox Media Group, the television and radio subsidiary of Cox Enterprises, the station is sister to radio stations WNGC, WGAU, WGMG, WPUP, WXKT and the WSB family of stations in nearby Atlanta. WRFC has studios in downtown Athens. The transmitter is located off West Vincent Drive in the North Valley neighborhood, northwest of Athens.[2]