WRTO-FM

WRTO-FM
Broadcast areaMiami-Fort Lauderdale-Hollywood
Frequency98.3 MHz (HD Radio)
BrandingMix 98.3
Programming
Language(s)Spanish
FormatTropical music
SubchannelsHD2: Rock en español
Ownership
Owner
Radio: WAMR-FM
TV: WLTV-DT, WAMI-DT
History
First air date
February 1976 (1976-02) (as WGLY)
Former call signs
  • WGLY (1976–1984)
  • WTHM (1984–1988)
  • WAQI-FM (1988–1990)
  • WRTO (1990–2003)
  • WRTO-FM (2003–2010)
  • WURM (2010)
Call sign meaning
"Ritmo" ("rhythm" in Spanish)
Technical information[1]
Licensing authority
FCC
Facility ID37253
ClassC
ERP100,000 watts
HAAT429 meters (1407 ft)
Transmitter coordinates
25°32′24.00″N 80°28′7.00″W / 25.5400000°N 80.4686111°W / 25.5400000; -80.4686111
Repeater(s)107.5 WAMR-HD4 (Miami)
Links
Public license information
WebcastListen Live
Websitemix983.univision.com

WRTO-FM (98.3 MHz "Mix 98.3") is a commercial FM radio station licensed to Goulds, Florida, and serving the Miami-Fort Lauderdale-Hollywood radio market. The station airs a tropical music radio format, broadcasting in Spanish. It is owned by Uforia Audio Network under the name Univision Radio Stations Group, Inc.[2][3]

WRTO-FM's studios and offices are in Coral Gables, Florida and the transmitter is off Coconut Palm Drive (SW 248th Street) in Homestead. WRTO-FM is a Class C FM station with an effective radiated power (ERP) of 100,000 watts from a tower at 1407 feet (429 m) in height above average terrain (HAAT). The signal reaches from north of Fort Lauderdale to Marathon Key.[4]

The station also broadcasts using the HD radio format.[5] Its logo looks similar to KBBT in San Antonio, Texas.

  1. ^ "Facility Technical Data for WRTO-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ "WRTO-FM Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "WRTO-FM Station Information Profile". Arbitron.
  4. ^ Radio-Locator.com/WRTO-FM
  5. ^ "HD Radio Station Guide". HD Radio. iBiquity.