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| Broadcast area | Central Florida |
|---|---|
| Frequency | 100.3 MHz (HD Radio) |
| Branding | Rumba 100.3 |
| Programming | |
| Language(s) | Spanish |
| Format | Latin pop; reggaeton; tropical music |
| Subchannels |
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| Ownership | |
| Owner |
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| W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM | |
| History | |
First air date | June 26, 1950 (as WORZ-FM) |
Former call signs |
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Call sign meaning | "Rumba" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 59976 |
| Class | C |
| ERP | 100,000 watts |
| HAAT | 484.0 meters (1,587.9 ft) |
Transmitter coordinates | 28°34′52″N 81°4′31.2″W / 28.58111°N 81.075333°W |
| Translator(s) | |
| Links | |
Public license information | |
| Webcast |
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| Website | |
WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop and reggaeton. It is owned by iHeartMedia, Inc.[2][3] The studios and offices are on Maitland Center Parkway in Maitland.[4]
WRUM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.[5] The transmitter is in Bithlo, off Fort Christmas Road (Route 420).[6]
WRUM broadcasts using the HD radio hybrid format.[7] The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1". The subchannel feeds two FM translators at 97.1 MHz. The HD3 subchannel carries a bilingual classic hits format, known as “Retro 97.9”.
- ^ "Facility Technical Data for WRUM". Licensing and Management System. Federal Communications Commission.
- ^ "WRUM Facility Record". United States Federal Communications Commission, audio division.
- ^ "WRUM Station Information Profile". Arbitron.
- ^ "Rumba 100.3 Datos de Contacto: Teléfono, Domicilio, Anunciarse y Más". Rumba 100.3 (in Spanish).
- ^ "FM Query Results -- Audio Division (FCC) USA". transition.fcc.gov. Retrieved September 17, 2023.
- ^ "WRUM-FM 100.3 MHz - Orlando, FL". radio-locator.com.
- ^ "HD Radio Station Guide for Orlando". HD Radio. iBiquity.