| Broadcast area | Knoxville metropolitan area |
|---|---|
| Frequency | 850 kHz |
| Branding | Santa 93.7 |
| Programming | |
| Format | Stunting (Christmas music) |
| Ownership | |
| Owner | Loud Media LLC |
| WVLZ, WKVL, WKCE, WGAP, WTLT | |
| History | |
First air date | March 23, 1953 (as WIVK Knoxville) |
Former call signs |
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| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 66618 |
| Class | D |
| Power | 1,000 watts day |
Transmitter coordinates | 35°45′40″N 83°58′56″W / 35.76111°N 83.98222°W |
| Translator(s) | 93.7 W229DO (Maryville) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | santa937.com |
WSMM (850 AM) is a commercial radio station licensed to Maryville, Tennessee, and serving the Knoxville metropolitan area. It is owned by Loud Media.
By day, WSMM is powered at 1,000 watts non-directional. Because 850 AM is a United States clear-channel frequency, WSMM is a daytimer station, and must leave the air from sunset to sunrise to avoid interference with the skywave signal of the Class A station on 850 AM, KOA in Denver. WSMM programming is also heard around the clock on FM translator W229DO at 93.7 MHz in Maryville.