 | |
| Broadcast area | [1] (Daytime) [2] (Nighttime) |
|---|---|
| Frequency | 1590 kHz |
| Branding | The Voice of Branch County |
| Programming | |
| Format | Full service/Classic hits |
| Affiliations | Classic Hits Total (Westwood One) |
| Ownership | |
| Owner |
|
| History | |
First air date | August 6, 1949 |
Call sign meaning | We're The Voice of Branch County (formerly Twin Valley Broadcasters) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 67757 |
| Class | B |
| Power | 5,000 watts (Daytime) 1,000 watts (Nighttime) |
| Translator(s) | 95.5 W238CD (Coldwater) |
| Links | |
Public license information | |
| Website | wtvbam.com |
WTVB (1590 AM) is a regional radio station located in Coldwater, Michigan.[2] It carries largely classic hits and local news and sports, with Westwood One as its source for national news, and carries Westwood One's Classic Hits Total format. Midwest Communications owns WTVB.
The call letters originally stood for Twin Valley Broadcasters and are in no way connected to any television station, although the station bills itself as "The Voice of Branch County. The "valleys" mentioned (ironically Coldwater is in one of the highest parts of southern Lower Michigan) are apparently the short Coldwater River and the St. Joseph River in south-central Michigan.
WNWN/98.5 "WIN 98-5," licensed to Coldwater and now a country music station primarily targeting the Battle Creek and Kalamazoo areas, was originally WTVB-FM at 98.3, the FM signal that duplicated WTVB when FM radio was new.
WTVB was known as 16/TVB for many years. Even 20+ years after that campaign was stopped, and WTVB was officially known as AM 1590 WTVB, local community members have been known to still refer to the station as 16/TVB.
- ^ "Facility Technical Data for WTVB". Licensing and Management System. Federal Communications Commission.
- ^ "FCC AM Query results". September 13, 2019. Retrieved September 14, 2019.