WUPA

WUPA
Channels
BrandingAtlanta 69
Programming
Affiliations
Ownership
Owner
History
First air date
August 22, 1981
(43 years ago)
 (1981-08-22)
Former call signs
WVEU (1981–1995)
Former channel number(s)
  • Analog: 69 (UHF, 1981–2009)
  • Digital: 43 (UHF, 2001–2019)
  • Independent (1981–1995)
  • Superstar TV (1981–1983)
  • UPN (1995–2006)
  • The CW (2006–2023)
Call sign meaning
United Paramount Atlanta, for its former affiliation
Technical information[2]
Licensing authority
FCC
Facility ID6900
ERP1,000 kW
HAAT328.6 m (1,078 ft)
Transmitter coordinates33°48′26.4″N 84°20′21.5″W / 33.807333°N 84.339306°W / 33.807333; -84.339306
Links
Public license information
Websiteatlanta69.com

WUPA (channel 69), branded Atlanta 69, is an independent television station in Atlanta, Georgia, United States. The station is owned by the CBS News and Stations group and maintains studios on Northeast Expressway (I-85) in unincorporated DeKalb County; its transmitter is located near Shepherds Lane and Arnold Avenue in the Woodland Hills section of northeastern Atlanta (near North Druid Hills).

Channel 69 in Atlanta first began broadcasting in 1981 as WVEU. Years of technical issues provoked by interference to mobile radio users and consequent limitations on the station's operating hours and signal strength contributed to the failure of subscription television (STV) and a music video service that operated the station. WVEU's local founders sold the station to CBS in 1994 at a time when CBS needed to find a new affiliate in Atlanta, but the network was able to negotiate to affiliate with another, more built-up station instead. WVEU became an affiliate of UPN and was then sold to the Paramount Stations Group. Under the new WUPA call sign, Paramount substantially improved the station's programming and ratings in the years that followed before UPN was replaced with The CW in 2006. After successive owner Paramount Global sold the majority of its stake in The CW to Nexstar Media Group in 2022, WUPA disaffiliated from the network on September 1, 2023, reverting to independent status.

  1. ^ "Digital TV Market Listing for WUPA". RabbitEars.Info. Archived from the original on February 11, 2017. Retrieved January 26, 2017.
  2. ^ "Facility Technical Data for WUPA". Licensing and Management System. Federal Communications Commission.