WURV

WURV
Broadcast areaRichmond–PetersburgCentral Virginia
Frequency103.7 MHz (HD Radio)
Branding103.7 Your Variety
Programming
FormatHot adult contemporary
Subchannels
AffiliationsPremiere Networks
Ownership
Owner
W291CL, WKHK, WKLR, WJSR, W282CA
History
First air date
December 23, 1961; 62 years ago (1961-12-23)
Former call signs
  • WFMV (1961–1969)
  • WEZS (1969–1988)
  • WMXB (1988–2010)
[1]
Call sign meaning
"River" (former branding)
Technical information[2]
Licensing authority
FCC
Facility ID37230
ClassB
ERP20,000 watts
HAAT256 meters (840 ft)
Transmitter coordinates
37°30′31.5″N 77°34′35.9″W / 37.508750°N 77.576639°W / 37.508750; -77.576639
Translator(s)
  • HD2: 106.1 W291CL (Richmond)
  • HD3: 92.5 W223AZ (Richmond)
Links
Public license information
WebcastListen live
Websitewww.1037yourvariety.com

WURV (103.7 FM "103.7 Your Variety") is a commercial radio station licensed to Richmond, Virginia. The station is owned by SummitMedia, through licensee SM-WURV, LLC.[3] WURV broadcasts a hot adult contemporary music format to the Richmond/Petersburg/Central Virginia radio market.[4]

WURV's studios and offices are on Moorefield Park Drive in Richmond.[5] The transmitter is off Old Bon Air Road, also in Richmond. WURV broadcasts in the HD Radio (hybrid) format.[6] Its HD2 subchannel runs an all sports format, which is simulcast on translator station 106.1 W291CL as "Sports 106.1".[7] WURV's HD3 subchannel simulcasts Virginia Tech's public radio station 89.1 WVTF from Roanoke, Virginia. It feeds translator station 92.5 W223AZ, which is owned by Virginia Tech.[8]

  1. ^ Cite error: The named reference fcc1 was invoked but never defined (see the help page).
  2. ^ "Facility Technical Data for WURV". Licensing and Management System. Federal Communications Commission.
  3. ^ "WURV Facility Record". Federal Communications Commission, audio division. Archived from the original on April 21, 2018. Retrieved September 11, 2013.
  4. ^ Cite error: The named reference arb1 was invoked but never defined (see the help page).
  5. ^ "1037play.com". Archived from the original on March 13, 2018. Retrieved March 13, 2018.
  6. ^ "HD Radio station guide for Richmond, VA". hdradio.com. Archived from the original on September 14, 2016. Retrieved October 9, 2016.
  7. ^ "FCC.gov". Archived from the original on April 21, 2018. Retrieved March 13, 2018.
  8. ^ "FCC.gov". Archived from the original on April 21, 2018. Retrieved March 13, 2018.