WVLA-TV

WVLA-TV

Baton Rouge, Louisiana United States
Channels	Digital: 34 (UHF) Virtual: 33
Branding	NBC Local 33
Programming
Affiliations	33.1: NBC for others, see § Subchannels
Ownership
Owner	White Knight Broadcasting (Knight Broadcasting of Baton Rouge License Corporation)
Operator	Nexstar Media Group via JSA/SSA
Sister stations	WGMB-TV, WBRL-CD, KZUP-CD
History
First air date	October 16, 1971 (52 years ago) (1971-10-16)
Former call signs	WRBT (1971–1987) WVLA (1987–2009)
Former channel number(s)	Analog: 33 (UHF, 1971–2009)
Former affiliations	ABC (1971–1977) Fox (secondary, 1990–1991)
Call sign meaning	Vetter Louisiana (previous owner) -or- "A New Vision for Louisiana" (former slogan)
Technical information[1]
Licensing authority	FCC
Facility ID	70021
ERP	1,000 kW
HAAT	522 m (1,713 ft)
Transmitter coordinates	30°19′34.6″N 91°16′36.1″W / 30.326278°N 91.276694°W / 30.326278; -91.276694
Links
Public license information	Public file LMS
Website	www.brproud.com

WVLA-TV (channel 33) is a television station in Baton Rouge, Louisiana, United States, affiliated with NBC. It is owned by White Knight Broadcasting, which maintains joint sales and shared services agreements (JSA/SSA) with Nexstar Media Group, owner of Fox affiliate WGMB-TV (channel 44), CW owned-and-operated station WBRL-CD (channel 21) and independent station KZUP-CD (channel 19), for the provision of certain services. The four stations share studios on Perkins Road in Baton Rouge; WVLA-TV's transmitter is located near Addis, Louisiana.