| Broadcast area | Tampa Bay Area |
|---|---|
| Frequency | 1380 kHz |
| Branding | Relevant Radio |
| Programming | |
| Format | Catholic talk and teaching |
| Affiliations | Relevant Radio |
| Ownership | |
| Owner | Relevant Radio, Inc. |
| History | |
First air date | November 30, 1939 |
Former call signs | WBOX (CP only, 1939) WTSP (1939–1959) WLCY (1959–1981) WNSI (1981–1982) WRBQ (1982–1999) |
Former frequencies | 1370 kHz (1939–1941) |
Call sign meaning | "We Want Mickey" (Radio Disney era) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 11954 |
| Class | B |
| Power | 9,800 watts day 6,500 watts night |
Transmitter coordinates | 27°52′15.00″N 82°37′3.00″W / 27.8708333°N 82.6175000°W |
| Translator(s) | 99.9 W260DM (St. Petersburg) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | relevantradio |
WWMI (1380 AM) is a radio station licensed to St. Petersburg, Florida, and serving the Tampa Bay radio market. It is owned by Relevant Radio, a non-profit Catholic broadcasting organization based in Wisconsin. WWMI carries its Relevant Radio network programming.
By day, WWMI is powered at 9,800 watts non-directional. But to protect other stations on 1380 AM from interference, at night it reduces power to 6,500 watts and switches to a directional antenna with a three-tower array. The transmitter is co-located with the tower for WTSP television, off Gandy Boulevard in St. Petersburg.[2]