WZKX

WZKX
Bay St. Louis, Mississippi;
Broadcast area	Biloxi-Gulfport-Pascagoula-New Orleans
Frequency	107.9 MHz (HD Radio)
Branding	“Kicker 108”
Programming
Language(s)	English
Format	Hot country
Subchannels	HD2: "The Quake" (Alternative Rock) and (Classic rock); HD3: “The Hype” (Rhythmic adult contemporary);
Ownership
Owner	Coast Radio Group; (Coast Radio Group, Incorporated);
Sister stations	WGCM, WGCM-FM, WROA, WZNF
History
First air date	February 14, 1966; 58 years ago
Call sign meaning	Kicker
Technical information
Licensing authority	FCC
Facility ID	17477
Class	C
ERP	100,000 watts
HAAT	465.2 meters (1,526 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	kicker108.com; quakehdr.com (HD2); thehypehdr.com (HD3);

WZKX (107.9 FM, "Kicker 108") is a commercial radio station licensed to Bay St. Louis, Mississippi and serving the Gulfport–Biloxi-Pascagoula radio market. Due to its 100,000 watt power, the station is also heard all throughout the metro New Orleans radio market. It broadcasts a country music format and is owned by Coast Radio Group.^[2] Its studios are on Lorraine Road in Gulfport.

WZKX is a Class C FM station. It has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations. The transmitter tower is off City Bridge Road in Perkinston and at 1,680 feet above sea level, is taller than the Empire State Building today.^[3] WZKX broadcasts using HD Radio technology. The HD2 digital subchannel carries a classic rock format, known as "The Quake." The HD3 subchannel plays rhythmic adult contemporary music, known as "The Hype."