| Broadcast area | Jackson, Mississippi |
|---|---|
| Frequency | 1240 kHz |
| Branding | 94.3 The Bridge |
| Programming | |
| Format | Classic hits (since July 13, 2021) |
| Ownership | |
| Owner |
|
| WFQY WJMF-LD | |
| History | |
First air date | 1996 (as WPBQ) |
Former call signs | WZQA (1991–1992) WPBQ (1992–2020) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 52026 |
| Class | C |
| Power | 880 watts |
Transmitter coordinates | 32°18′3.5″N 90°8′12.3″W / 32.300972°N 90.136750°W |
| Translator(s) | 94.3 W232DD (Jackson) |
| Links | |
Public license information | |
| Website | 877thebridge.com |
WZQK is a radio station licensed to Flowood, Mississippi.
From November 9, 1992 until September 30, 2020, the station's call sign was WPBQ.[2] Its previous format was urban variety, a blend of contemporary hip-hop, urban gospel, and even some regional Mexican.
On October 9, 2020 WZQK debuted with classic country.
On July 12, 2021 WZQK began simulcasting WJMF-LP, in preparation for WJMF-LP's inevitable demise.
Since July 14, 2021 WZQK's format has been classic hits.