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The Walk of Ideas was a set of six sculptures in central Berlin designed by Scholz & Friends[1] for the 2006 FIFA World Cup football event in Germany. The sculptures, part of a campaign called Welcome to Germany – the Land of Ideas, were put up between 10 March 2006 and 19 May 2006. The opening of the exhibition was covered by reporters for the international mass media. The sculptures were on display until September 2006.