Walter Joseph Landor | |
|---|---|
 Walter Landor in 1982 | |
| Born | Walter Landauer July 9, 1913 Munich, Germany |
| Died | June 9, 1995 (aged 81) Tiburon, California |
| Occupation | designer |
| Years active | 1935–1989 |
| Notable work | logos and designs for Sapporo (1959), Alitalia (1967), Bank of America (1969), Levi Strauss & Co. (1969), Cotton Incorporated (1971), Miller Lite (1972, packaging) Frito-Lay (1979), Iberia (1977) Coca-Cola (1985), World Wildlife Fund (1986) |
| Spouse(s) | Josephine (née Martinelli), m. 1940–1995, his death |
| Children | 2 daughters |
Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995)[1] was a brand designer and the founder of Landor & Fitch.[2] He was a proponent of branding and consumer research techniques widely used to this day. Landor, the company he founded as Landor Associates in 1941, has offices around the world.[3]
"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated.[4] He had a particular gift for creating designs with broad popular appeal,[5] such as the Coca-Cola script.[6] Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.[7]
- ^ Kenneth N. Gilpin (June 13, 1995). "Walter Landor, 81, a Designer Of Logos for Giant Corporations". The New York Times. p. B7.
- ^ AIGA. "Walter Landor Biography". Retrieved June 6, 2011.
- ^ Gallagher, Bernie. "Walter Landor: Portrait of a Pioneer". Archived from the original on December 30, 2010. Retrieved June 6, 2011.
- ^ AllAboutBranding.com. "Pithy Quotes". Archived from the original on June 20, 2002. Retrieved June 6, 2011.
- ^ Designers Signature. "Walter Landor".
- ^ Gilpin, Kenneth N. (June 13, 2005). "Walter Landor, 81, a Designer of Logos for Giant Corporations". The New York Times. Retrieved June 6, 2011.
- ^ Gallagher, Bernie. "Classics: The work and legacy of Walter Landor". Archived from the original on December 30, 2010. Retrieved June 6, 2011.