Walter Landor

Walter Joseph Landor
Walter Landor in 1982
Walter Landor in 1982
Born
Walter Landauer

(1913-07-09)July 9, 1913
Munich, Germany
DiedJune 9, 1995(1995-06-09) (aged 81)
Tiburon, California
Occupationdesigner
Years active1935–1989
Notable worklogos and designs for Sapporo (1959), Alitalia (1967), Bank of America (1969), Levi Strauss & Co. (1969), Cotton Incorporated (1971), Miller Lite (1972, packaging) Frito-Lay (1979), Iberia (1977) Coca-Cola (1985), World Wildlife Fund (1986)
Spouse(s)Josephine (née Martinelli),
m. 1940–1995, his death
Children2 daughters

Walter Joseph Landor (born Walter Landauer, July 9, 1913 – June 9, 1995)[1] was a brand designer and the founder of Landor & Fitch.[2] He was an acclaimed designer and a pioneer of branding and consumer research techniques widely used to this day. Landor, the company he founded as Landor Associates in 1941, has offices around the world.[3]

"Products are made in the factory, but brands are created in the mind," Walter Landor memorably stated.[4] He had a particular gift for creating designs with broad popular appeal,[5] such as the Coca-Cola script.[6] Brands as diverse as General Electric, Japan Airlines, Levi Strauss, and Shell Oil all benefited from his vision and commitment.[7]

  1. ^ Kenneth N. Gilpin (June 13, 1995). "Walter Landor, 81, a Designer Of Logos for Giant Corporations". The New York Times. p. B7.
  2. ^ AIGA. "Walter Landor Biography". Retrieved June 6, 2011.
  3. ^ Gallagher, Bernie. "Walter Landor: Portrait of a Pioneer". Archived from the original on December 30, 2010. Retrieved June 6, 2011.
  4. ^ AllAboutBranding.com. "Pithy Quotes". Archived from the original on June 20, 2002. Retrieved June 6, 2011.
  5. ^ Designers Signature. "Walter Landor".
  6. ^ Gilpin, Kenneth N. (June 13, 2005). "Walter Landor, 81, a Designer of Logos for Giant Corporations". The New York Times. Retrieved June 6, 2011.
  7. ^ Gallagher, Bernie. "Classics: The work and legacy of Walter Landor". Archived from the original on December 30, 2010. Retrieved June 6, 2011.