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A Wardley map is a map for business strategy.[1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis.[2] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.[3][4] The technique was further developed within Canonical UK between 2008 and 2010[5][third-party source needed] and components of mapping can be found in the "Better for Less" paper published in 2010.[6]
- ^ Wardley, Simon (May 3, 2017). "My basics for business strategy". Medium. Hacker Noon. Retrieved August 24, 2021.
The unimaginatively named 'Wardley' map is a map. By that I mean it has the basic characteristics of a map.
- ^ Wardley, Simon (May 3, 2017). "My basics for business strategy". Medium. Hacker Noon. Retrieved August 24, 2021.
The anchor for the map is the user need. The position of components is provided by a value chain with movement described by an evolution axis.
- ^ Wardley, Simon (2 February 2015). "An introduction to Wardley (Value Chain) Mapping". blog.gardeviance.org. Retrieved 5 November 2018.
- ^ Wardley, Simon (3 February 2014). "A Wardley Map". blog.gardeviance.org. Retrieved 1 November 2019.
- ^ Wardley, Simon (24 August 2013). "Mapping and playing games". blog.gardeviance.org. Retrieved 1 November 2019.
- ^ Maxwell, Liam (7 September 2010). "Better for Less" (PDF). The Network for the Post-Bureaucratic Age.