Warheads (candy)

Warheads
Product typeSour candy
OwnerImpact Confections (2004–present)
CountryTaiwan
Introduced1975; 49 years ago (1975)
Previous ownersThe Foreign Candy Company (1975–2004)
Websitewww.impactconfections.com/warheads/

Warheads (formerly Mega Warheads [citation needed]) is a brand of sour or tart candy manufactured by Impact Confections, located in Janesville, Wisconsin. They are marketed as an 'extreme' candy with an intense sour flavor. They have proven to be very popular, especially with young children; in 1999, Warheads were referred to as a "$40 million brand" (USD).[1]

The candy was invented in Taiwan in 1975 and was first imported to the United States in 1993 by The Foreign Candy Company of Hull, Iowa.[2][1] Impact Confections acquired the brand in 2004.[3] They are currently manufactured and distributed in the United States by Impact Confections and in Australia by Universal Candy.[4]

  1. ^ a b Frauenfelder, Mark (1 June 1999). "Gross National Product". Wired. Archived from the original on 23 October 2021. Retrieved 21 January 2022.
  2. ^ "Let It Rip: A New Building for Foreign Candy Warheads". Sioux County Index-Reporter. New Century Press. 29 February 2012. Archived from the original on July 9, 2017. Retrieved 29 December 2013.
  3. ^ Bernie Pacyniak (November 14, 2013). "Impact Confections: Making a sweet n' sour Impact". Candyindustry.com. Retrieved January 18, 2015.
  4. ^ "Universal Candy- Our Brands". Funtastic.com. 2015. Archived from the original on March 15, 2015. Retrieved April 11, 2015.